Tag Archives: Frida Giannini

Gucci goes green

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Gucci launches Sustainable Soles, a range of eco-chic ballet flats for women. It has never been more chic to save the earth than right now. Hot on the heels of Gucci’s participation in the recent Copenhagen Fashion Summit – a world conference on fashion and sustainability – comes Sustainable Soles, Gucci’s latest endeavour to go green.

Sustainable Soles are a range of special edition shoes made from bio-plastic, a biodegradable material that can break down in the environment much faster than traditional industrial plastic.

Called the Marola Green ballerina, the snazzy-looking, somewhat art deco-like flats come in four shades – blush, taupe, all-black and another in black but with a contrasting interlocked G in white. The d’orsay design is complemented by cut-outs on the sides, making them hot weather friendly and tres chic.

These shoes have been designed by Gucci’s creative director Frida Giannini and form part of the luxury brand’s Pre-Fall 2012 collection. They will cost $220 and be available end June at the Gucci Takashimaya and Marina Bay Sands stores.

If you haven’t done your part for Mother Earth yet, it is not too late to make a stylish statement with these Marola Green ballerinas now.

Source: http://www.herworldplus.com/shopping/updates/shopping-updates-gucci-goes-green